Video Game Marketing and Monetization 2022 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer

Brand interest in video games is rising, especially with the buzz around the metaverse. This report will look at the different ways developers monetize video games, and which of those methods are the most useful for marketers.

Brand interest in monetizing video games is rising, especially with the buzz around the metaverse. But the variety of platforms, game types, and ad formats can make it challenging. Gaming continues t… [+620 chars]

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