Brand yourself right, position yourself aptly - Deccan Herald

The human brain is hardwired to be more receptive to strong narratives, and branding theory makes use of this, writes Umashankar K

Some time ago, I had a dialogue with one of the senior HR executives, trying to understand the contemporary hiring trends. He often emphasised the statement, We hire value, not degrees. On probing f… [+4895 chars]

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