How Bluey went from a kids’ TV show to a global merchandising machine - Sydney Morning Herald

The lovable blue heeler and her family is a merchandiser’s dream, and BBC Worldwide’s Fiona Lang is dreaming very big indeed.

Australia has long punched above its weight in childrens entertainment think Skippy, Hi-5, The Wiggles but in terms of global reach and range, nothing comes close to Bluey, the animated series create… [+2828 chars]

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