The Secret To Winning Customers For Life - Forbes

You can have a stellar product and flawless marketing, and you’ll sell to a lot of new customers. But to win brand devotees—the kind of customers who rave about you—your business needs something else. This elusive element often comes in the form of values-bas…

The customers name was Gloria. She wanted to get her son a new skateboard, so she went into one of two local sporting goods stores and looked around for someone to help her. The only person she fou… [+3416 chars]

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