Viacom18 Bags Packages B And C As IPL Digital Rights Rake In More Than TV: Sources - NDTV Sports
6/14/2022 12:00:00 AM2 years 10 months ago
by Reported By Rica Roy
by Reported By Rica Roy
The big headline from this IPL media rights auction was the emergence of digital as the big brother, as it trumped the amount that was paid for the TV rights.
It has been a big pay day for the Board of Control for Cricket in India (BCCI) as the lucrative media rights for the Indian Premier League has raked in the expected billions for the cricket board. Af… [+1706 chars]
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