Indian Cricket Broadcast Rights Fetch a Record Price - The New York Times
6/14/2022 12:00:00 AM2 years 10 months ago
by Sameer Yasir
by Sameer Yasir
The auction cemented the league’s position among the world’s most valuable sports properties, as a once-staid game has become a commercial juggernaut.
In part, Indian crickets rising popularity comes down to shorter matches and star power. The Indian Premier League, created in 2007, featured a bold innovation: Matches would last just three hours, … [+1303 chars]
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