Mission is to take IPL to cricket fans in every part of India and around the world: Nita Ambani - Moneycontrol

Viacom’s IPL digital rights win also provides an exceptional opportunity for advertisers to reach a larger, younger, more relevant and highly-engaged audience.

Viacom18s acquisition of the consolidated digital rights for the Indian Premier League (IPL) matches for 2023 to 2027 has shown that it is building the digital platforms of the future. After winning… [+3092 chars]

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