How Burger King found a way to offer Whoppers at McDonald's - CBC.ca

McDonald’s is the 800-pound gorilla in the fast-food category, and Burger King is particularly ingenious when it comes to sniping at McDonald’s.

Not long ago, Burger King launched its new app. The main challenge was getting people to care about yet another fast-food app, and Burger King didn't want to default to the usual food offers as an e… [+1970 chars]

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