Consultant plays Metaverse MythBuster. Here's why they're wrong - The Register


6/16/2022 12:00:00 AM3 years 8 months ago
by Richard Currie

Holograms, brands, NFTs, and a 1,000-consumer survey

Opinion Consulting giant McKinsey & Company has been playing a round of MythBusters: Metaverse Edition. Though its origins lie in the 1992 sci-fi novel Snow Crash, the metaverse has been heavily… [+9061 chars]

full article...