How To Optimize Google Responsive Search Ads (RSAs) - Search Engine Journal

Run your paid campaigns more efficiently when you learn about Google Ads' responsive search ads, their limitations, key differences & more.

Now that RSAs (responsive search ads) have replaced ETAs (expanded text ads) in Google Ads, it may be time to rethink your strategies for optimizing ads. Optimizing RSAs takes a whole different appr… [+8197 chars]

full article...