Gin Genius: How Anand Virmani crafted a homegrown success story in gin - Economic Times

In calendar year 2021, Greater Than, which was launched in late 2017, doubled its sales over the previous year and became the largest selling gin in the mass premium or standard category, overtaking storied rivals like Bombay Sapphire and Gordon’s. In FY21-22…

SynopsisIn calendar year 2021, Greater Than, which was launched in late 2017, doubled its sales over the previous year and became the largest selling gin in the mass premium or standard category, ove… [+103 chars]

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