Thums Up — Legendary Indian cola that beverage giant Coca-Cola tried to 'kill' - ThePrint

Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.

New Delhi: Sometime in the summer of 1994, lovers of Thums Up, the popular cola brand in India, were in for a rude surprise. Their favourite drink had inconspicuously disappeared from the stores near… [+6238 chars]

full article...