What is ‘shrinkflation’ and how is it playing out in India? | Mint - Mint

FMCG companies in India have lately adopted the tactic of cutting pack sizes, instead of direct price hikes, to tackle rising inflationary pressures

This is a form of inflation that isnt easily visible to you, the consumer. Yet it has been creeping into your consumption basket lately, one small cut at a time. To tackle high raw material costs, se… [+4204 chars]

full article...