Rebranding EY's consulting arm would be 'risky, expensive' - The Australian Financial Review

Creating a new brand for EY’s consulting arm, should it be split off from the company, would require a big investment, warns a branding expert.

Brand Finance valued EYs brand as being worth $US23.2 billion ($33.4 billion) this year, behind Accenture (valued at $US36.2 billion) and Deloitte ($US29.8 billion) and on par with PwC ($US23.2 billi… [+5172 chars]

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