NBA and Pokémon Go developer Niantic team up for AR basketball game - Marketing Interactive

The league touts this as "a first-of-its-kind game" that will place NBA fans into the real-world metaverse.

The National Basketball Association (NBA) is teaming up with Pokémon Go developer Niantic to create an original AR mobile game titled "NBA All-World". The league touts this as "a first-of-its-kind ga… [+2963 chars]

full article...