Huawei launches the new XMAGE brand to compensate for the loss of its Leica mobile camera partnership - Notebookcheck.net
7/4/2022 12:00:00 AM3 years 7 months ago
by Deirdre O'Donnell
by Deirdre O'Donnell
Leica has officially jumped ship to Xiaomi today (July 4, 2022) in terms of premium camera smartphone collaborations. Its former partner, Huawei, has responded by instituting something new called XMAGE, a spin-off of sorts from the OEM's Mobile Imaging divisi…
Xiaomi has poached Leica as a flagship camera partner, and has now introduced the firstseries of devices to benefit from this move. Huawei has now confirmed that it will no longer join its fellow Chi… [+826 chars]
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