Startup founders. Consider your language. Keep it simple. - TechCrunch

In a world of apps and websites, language is important. A complicated word sometimes is more precise. But remember that you also have a duty to your audience.

Research shows that more than half of Americans can’t read very well. Their reading skill is below a sixth-grade level. As a startup founder, that is an important statistic. It is something you have … [+1316 chars]

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