How marketers are approaching the future of travel - eMarketer

Travel tanked in 2020, as the onset of the Covid-19 pandemic shaved US digital travel sales by 50.0%. This is the first year sales will pass what they were in 2019, and the number of digital travel bookers in the US won’t return to what it was in 2019 until 2…

Leisure travel is back; business travel stays behind For those looking to invest ad dollars in travel, targeting the leisure traveler is the smart way to go, at least for the time being. Prior to th… [+1097 chars]

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