TikTok drops e-commerce expansion plans in Europe, US: Report - ETBrandEquity

TikTok had been planning to roll out Shop in Germany, France, Italy, and Spain by now, and was hoping to launch in the US later this year, but now it is currently focused solely on making the product a success in the UK. It is also live in several countries i…

Representative image After unsuccessful attempts, short-video platform TikTok is scaling back its live commerce plans in Europe and the US, media reports say.TikTok has been testing live shopping in… [+1708 chars]

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