Did EA originally plan to turn its bad 'they're a 10' tweet into a 'marketing ploy'? - For The Win

How several employees at the company reacted to a single-player social media firestorm.

You might remember video game publisher Electronic Arts (EA) facing criticism last week for a harmless but baffling tweet sent by the official brand account.  Piggybacking off a popular Twitter meme… [+4186 chars]

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