YouTubers should appear natural and say 'sorry' four times in apology videos - Daily Mail

Scientists from Columbia College in Chicago have revealed the most effective methods for these videos, which have come to be known as 'YouTuber apology videos.'

From Zoella to James Charles, many of the world's most famous YouTubers have posted videos apologising for their past or current behaviours. These apology videos attract huge amounts of attention, a… [+5145 chars]

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