Creating new content vs. optimizing old webpages: Which is better for SEO? - Search Engine Land

You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future.

Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, an… [+5914 chars]

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