Canada Basketball looking to turn GLOBL JAM into an annual destination - Sportsnet.ca

Building a brand and creating a place for a community to gather is easier said than done, but that’s what Canada Basketball wants GLOBL JAM to be, and with their inaugural event up and running, they’ve taken what they believe to be a giant first step to it be…

The plan is that eventually, and maybe sooner rather later — it will be a thing: A summer fixture on the calendar of everyone who loves and cares about basketball and wants to be around it. A week t… [+8886 chars]

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