BMW Is Trying Again With Subscription-Based Access to Luxury Features, This Time in South Korea - Jalopnik

Our friends in South Korea will have to pay $18 a month for heated seats, or $406 for permanent access.

Subscription-based access to vehicle features are among the most unpopular ideas automakers have ever pursued. But as the industry transitions into EVs and profit margins dwindle, automakers are comi… [+2643 chars]

full article...