BMW starts selling heated seat subscriptions for $18 a month - The Verge

BMW is offering customers subscriptions for heated seats in a number of countries, including the UK, Germany, and South Korea. The company has been slowing adding more microtransactions to its cars since 2020.

The auto industry is racing towards a future full of microtransactions Photo by Silas Stein/picture alliance via Getty Images BMW is now selling subscriptions for heated seats in a number of countr… [+2443 chars]

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