Nearly half of Gen Z prefers TikTok and Instagram over Google Search - Business Insider

A Google executive said the company's data shows TikTok and Instagram are a threat to Google Search with Gen Z, and Google is working to keep up.

TikTok is coming for more than just its social media competitors.  Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps, according to Google's internal data firs… [+1368 chars]

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