How Microsoft Won Netflix's Advertising Business and Google Lost It - Business Insider
7/14/2022 12:00:00 AM2 years 9 months ago
by Ryan Joe, Hugh Langley, Ashley Stewart
by Ryan Joe, Hugh Langley, Ashley Stewart
In a surprise, Netflix chose Microsoft over Google and Comcast to build a new ad-supported streaming service.
The ad industry reeled when Netflixchose Microsoft as the tech and sales provider for its new ad-supported streaming service over the presumed favorites Google and NBCUniversal parent Comcast. Ma… [+2198 chars]
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