ICC rights: Viacom 18 demands e-auction, clarity on multiplier formula for 4 & 8-year bids | Cricbuzz.com - Cricbuzz - Cricbuzz

The broadcaster has also asked the ICC to make clear the basis through which the winner of the rights will be decided if there are bids for four and eight years

Viacom18, the new sports broadcast player on the horizon, has raised objections to the closed nature of bidding of the media rights of the International Cricket Council (ICC) and has demanded that th… [+3274 chars]

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