A heated steering wheel for $20 a month? What's driving the subscriptions economy - The Conversation

Customers fear the subscription model is meant to gouge them, but that’s not really the end game for sellers.

From gym memberships to music and movies, to razors, toilet paper, meal kits and clothes, theres seemingly no place the subscription economy cant go. Having conquered the software market where it g… [+6160 chars]

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