Mattel to Reintroduce Dormant Brands Major Matt Mason, Big Jim and Pulsar - The New York Times

The toymaker will reintroduce three toy lines this week at Comic-Con as part of a strategy to dig deeper into its intellectual property portfolio.

The trios reintroduction makes financial sense because Mattel isnt earning revenue from properties that are locked away, said Gerrick Johnson, an analyst at BMO Capital Markets who covers the toy ind… [+1551 chars]

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