Counterfeits, fraud, and theft: Why Silca changed its return policy - CyclingTips

An in-depth Q&A with owner Josh Poertner about the real challenges brands and retailers face in an e-comm world.

The digital world has changed retail as we know it and the bicycle industry has had to adapt. More than ever, consumers now expect products to be delivered faster and returns made more seamless, but … [+41658 chars]

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