Three creative capabilities for innovative agencies - Media Update

Creative innovation is not about having an `Aha` moment, or a solo endeavour, especially for brands with a wide footprint that resonates with a large audience, says Karen Ballenden, group lead at TBWA \ South. Ballenden adds that being intentional about creat…

It's a deliberate process for the brand and for any agency tasked with creative work for a brand.There is no one person that has a flash of inspiration and produces a campaign, platform or design sys… [+4570 chars]

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