Diageo sales up 20% amid thirst for ‘super-premium’ spirits - The Guardian


7/28/2022 12:00:00 AM3 years 7 months ago
by Joanna Partridge

International market for scotch, tequila and Chinese spirits grows as customers trade up to more expensive brands

Drinkers have been filling their glasses with super-premium spirits, boosting the annual sales of the drinks firm Diageo by a fifth, as the return to bars and restaurants after the pandemic continues… [+2243 chars]

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