Is slow market the real reason for Google delaying cookie phase-out? - Exchange4Media

Timing isn't right for cookie phase-out due to the slowdown in ad spending globally given the microeconomic conditions. Also, Meta has reported declining revenues for the first time, say experts

Tech giant Google’s decision to extend the deadline for phasing out third-party cookies in Chrome for the second time has raised a lot of questions about the real motive behind the move. While annou… [+6688 chars]

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