Tesla: Elon Musk's Antics Turn Owners and Would-Be Buyers Against Tesla - The Australian Financial Review

The company commands high brand awareness, consideration and loyalty, and customers are mostly delighted by its cars. Musk’s antics, on the other hand? They could do without.

For much of the past decade, Tesla lacked competitors that matched its models battery range and other measures of performance. The trends have shown up in one consumer survey and market research rep… [+5133 chars]

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