Enterprise Tech Purchase Regret: A Must-Fix for Sellers - Gartner

Enterprise technology customers have access to more options and information than ever before, but often regret their decisions. #DidYouKnow that enterprises that had a high level of regret for a major purchase took 7️⃣ to 🔟 months longer, on average, than en…

No. 1: Understand which of your customers are more versus less likely to experience regret Most technology purchase decisions are made by large buying teams. Buying team size growth has been slowed … [+804 chars]

full article...