‘People love to feel part of the process’: how the TikTok teaser turbo-charged the song of the summer race - The Guardian

By teasing fans with new song snippets, artists such as Rosalía are minting hits before the finished single is even out – but will this viral power fade once the industry catches on?

This week, the Spanish pop superstar Rosalía released a new song called Despechá. Its a zippy, zingy track a kind of minimalist take on merengue and mambo that finds her rapping and singing about fic… [+5716 chars]

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