Commercial radio beats BBC in summer numbers for first time since 1990s - The Guardian

8/3/2022 12:00:00 AM2 years 9 months ago
by Mark Sweney
by Mark Sweney
Rise in listening hours down to BBC budget cuts and rivals’ investment in marketing
Radio fans spent more time listening to commercial stations than the BBC over the first part of the summer for the first time since the 1990s as deep-pocketed rivals invest heavily in marketing, poac… [+3164 chars]
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