George Clooney had tequila, Ryan Reynolds gin. For female celebrities? Wine is in - CNBC


8/7/2022 12:00:00 AM2 years 9 months ago
by Amy Lanning, Special to CNBC.com

Wine is a laggard in alcohol sales as more Americans turn to cocktails. Can female celebrities like Cameron Diaz and Mary J. Blige bring the vineyard back?

Celebrities have long used their face and name to elevate alcohol brands, but George Clooney created the modern blueprint for cashing in on spirits when he sold his tequila company Casamigos to spiri… [+7411 chars]

full article...