TikTok, Elf Radio, and the Metaverse: Nine years of iHeartRadio - Mediaweek

Mediaweek spoke to iHeartRadio content director Brett Nossiter about how the brand has evolved so far, and what the future looks like.

ARNs iHeartRadio has blown out nine candles, having celebrated the milestone birthday on August 5th.  Since launching in 2013, the platform has evolved to become an all-in-one radio, music streaming… [+4395 chars]

full article...