John Lewis to end ‘never knowingly undersold’ era on 22 August - The Guardian

Retailer tells customers historic pledge will soon not be honoured but keeps new slogan under wraps

John Lewis is to retire its 97-year-old price pledge never knowingly undersold on 22 August but has yet to reveal a catchy new slogan to take its place. The department store chain told customers in … [+2665 chars]

full article...