PVR boss Ajay Bijli explains why your popcorns are expensive - Economic Times

8/11/2022 12:00:00 AM2 years 8 months ago
by ET Online
by ET Online
Bijli said that he doesn't blame the consumers for speaking against expensive food at PVR cinemas as the transition from a single screen to multiplexes is still happening and the operational and capital expenditure involved in running both has huge difference…
Ajay Bijli, chairman and MD, PVR, believes India needs an enhanced multiplex experience at every price point. He said that India remains under-screened and the business has immense potential to gro… [+859 chars]
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