International project to name heat waves met with skepticism, intrigue - CBC News

The Adrienne Arsht Rockefeller Foundation Resilience Center, which studies climate resiliency, is running a pilot program to see whether a naming system for heat waves will affect the public’s perception and the way they act during a heat wave.

As record heat waves sweep their way across North America and Europe, a new international project is experimenting with naming heat waves to increase public awareness of their severity.  The Adrienn… [+4276 chars]

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