For Lululemon, Men’s Pants Are a Secret to Success - The Wall Street Journal

Not since non-iron dress shirts have men rallied around a clothing item meant to cut corners. Inside Lululemon’s menswear revolution.

Mens fashion is jammed with culty fan bases. Theres a cult of dogmatic Dunk fans, snatching up each new Nike release. A cult of Patagonia hoarders, swapping fleece jackets from the 90s. And, as Ive… [+545 chars]

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