As gaming sales slump, China's Tencent signals a hot ad trend it's betting on - CNBC

Tencent said advertising in its nascent short video platform could become a "substantial" revenue source as other areas of its business face pressure.

Tencent runs the ubiquitous Chinese messaging app WeChat. The company has a short form video feature with in the app and has began to monetize that through video ads in the feed. Tencent said such ad… [+3761 chars]

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