‘It’s like an anti-Instagram’: What explains BeReal’s meteoric rise? - Sydney Morning Herald

A “deep instinct to be sociable” keeps us coming back to Meta’s platforms. But a disastrous Instagram update has sent a competitor’s popularity soaring.

The rise of BeReal, the social media app that triggers users to post a daily spontaneous snapshot of their life, has been slowly simmering away for months. But it took a recent backlash against Insta… [+1828 chars]

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