Does DTC Heart Drug Advertising Discourage Lifestyle Changes? - Medscape

Brief, direct exposure to prescription cardiovascular drug advertising seems to boost consumer perceptions of medications and pharmaceutical companies without deterring use of lifestyle interventions.

A 5-minute bout of direct-to-consumer advertising (DTCA) for prescription heart drugs was associated with favorable perceptions of both medication use and pharmaceutical companies, but did not seem t… [+5956 chars]

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