Chinese retailer Miniso is no longer calling itself a "Japanese" brand | Venture - Daily Hive

“We feel regret and guilt. 🇯🇵❌🇨🇳

Nearly a decade after Miniso was founded in China as a Japanese-designed lifestyle brand, it is now looking to do a bit of a rewind on its image. In an open letter to Mainland Chinese consumers, pub… [+3384 chars]

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