Madwell's Verizon Campaign Puts Non-Playable Characters in the Spotlight | LBBOnline - Little Black Book - LBBonline

Little Black Book, Furlined's Ted Pauly directs comedic spot to cross-promote Xbox and its newest offering Xbox All Access

Madwell recently launched a multimedia marketing campaign starring Non-Playable Characters (NPCs) to promote Verizons role as the exclusive telco partner of Microsofts newest offering: Xbox All Acces… [+2847 chars]

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