Chanel business head Bruno Pavlovsky says the company does not need more e-commerce. Here's why. - The Australian Financial Review
8/23/2022 12:00:00 AM2 years 8 months ago
by Lauren Sams
by Lauren Sams
Key to the brand’s success is its ability to manage the fine line between exclusive and unavailable.
Both, somewhat incredibly, are up on 2019 numbers in other words, Chanel is selling more products and making more money than it did before COVID-19. Revenue has risen 22.6 per cent compared with the … [+8692 chars]
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